Reimagining Social Shopping.
From Hamburg to the
wyrld.
Until now, social shopping has mostly meant an ad popping up between two clips. On wyrld, you visit creators’ storefronts whenever you like and take a look at what they actually use. For every product, you can see where to get it and what it costs there. wyrld is built in Hamburg, Germany, by a team of creators and tech enthusiasts.
wyrld in brief
wyrld is a social commerce platform from Hamburg, Germany. Creators run their own storefront on wyrld, featuring the products they actually use and recommend.
For every product, wyrld looks for the same item across more than 90,000 partner shops, which together carry over a billion products, Amazon included. Where there are several offers, they appear side by side with their prices. You buy directly from the shop of your choice at no extra cost. The shop pays wyrld for the click, the sale or both, and wyrld pays the creator from that.
- Partner shops
- 90,000+
- Products
- 1B+
- For you
- no extra cost
- Based in
- Hamburg, Germany
On wyrld, shopping isn’t the distraction; it’s the destination.
The “Modern Cigarette” Problem
We’ve all been there. You open a social app for a quick 10-minute break. You want to see a funny clip or just “zone out”. We call it the modern cigarette… The problem? In that “chill mode”, shopping feels like an uninvited guest. Every ad is an interruption.
Intentional Discovery
We believe there’s a difference between being distracted and being inspired. wyrld is for the moments when you’re actually looking for your next favourite piece. Here you click because something interests you, not because an ad got in the way.
Real People, Real Trust.
The internet keeps getting noisier with “AI slop” and fake reviews. We’re doubling down on people: creators who show what they actually use.
Authentic vibes.
No more fighting the algorithm to find something good. Here you find what actually suits you.
Creator-led.
Products creators use themselves and are happy to vouch for. Nobody can buy a spot in their storefront.
Built by people.
By a team that wants online shopping to feel calmer and look better.
Real reactions. Real excitement.
Behind the scenes
Frequently asked questions.
What is wyrld?
wyrld is a social commerce platform from Hamburg, Germany. Creators show the products they actually use in their own storefront. Where wyrld finds a product at several partner shops, you see the offers side by side with prices and buy directly from the shop you choose.
Who is behind wyrld?
wyrld is run by wyrld GmbH; the team works in Hamburg, Germany. It is made up of creators and tech enthusiasts. You can reach us at info@wyrld.de. The company’s legal details are in the imprint. Open the imprint →
What does wyrld cost?
wyrld is free for creators: no sign-up fee, no subscription, no cost per product. For shoppers, a product bought through wyrld costs no more than buying it from the shop directly. Shops and brands pay for results, meaning for clicks or sales according to the terms of their affiliate programme.
Do I buy from wyrld?
Usually not. wyrld shows the products and sends you to the shop. You buy there, with that shop’s prices, shipping and returns policy. The exception is products wyrld sells itself, such as creators’ own products: those you order directly from wyrld.
Does buying through wyrld cost more?
No. You pay the same price as buying from the shop directly. The shop pays the fee to wyrld, not you, and wyrld pays the creator from it.
What is an affiliate link?
A link to a shop that tells the shop who sent you. Depending on the shop, the creator who recommends the product is paid for your click, your purchase or both. The price stays the same for you.
Does the creator still earn if I buy from a different shop in the comparison?
Yes. Every offer in the price comparison runs through wyrld and counts for the creator whose storefront you are looking at. Depending on the shop, they earn on the click, the sale or both. The price stays the same for you.
Is wyrld a price comparison site?
Not in the usual sense. A price comparison site tries to list every offer for every product. On wyrld you find the products creators have picked, and for each of them the offers wyrld finds in its partner shops, with prices.
How does the price comparison work?
For every product, wyrld looks for the same item across more than 90,000 partner shops. If wyrld finds it at several shops, the offers appear side by side with prices and you decide where to buy.
How many shops are connected to wyrld?
More than 90,000 partner shops. Together they carry over a billion products, Amazon included. They range from big retailers to small brands.
Are the recommendations paid for?
Creators earn through affiliate links: depending on the shop, from your click, your purchase or both. But nobody can buy a spot in their storefront: creators pick the products themselves.
How does wyrld make money?
Through fees from the shops. Each shop pays on its own terms for your click on an offer (CPC), for your purchase there (CPA) or for both. Part of it goes to the creator whose storefront you visited. Your price does not change. wyrld is free for creators.
How does wyrld order the shops in the price comparison?
Shops where the creator and wyrld earn more come first. The other shops follow by price, cheapest first. A few lower-ranked shops and refurbished offers come last. The cheapest new offer is always labelled “Best price”, even if it is further down the list. The buy button at the top of a product page leads to the first shop in the list.
Why does wyrld show several shops for one product?
So you don’t have to search yourself. Many people still compare prices after discovering a product. wyrld puts the shops’ offers right next to each other, so you see straight away where the product is available and what it costs there.
Are the prices up to date?
Not always to the minute. Prices come from the shops and are updated regularly. The price the shop shows at checkout is always the binding one.
Who am I buying from?
From the shop you buy at. Payment, shipping, returns and warranty follow that shop’s terms. For products wyrld sells itself, wyrld is the seller.
Can I shop on wyrld from outside Germany?
You can browse wyrld from anywhere. Prices are shown in euros (EUR). Whether a shop delivers to your country depends on that shop; you see its terms at checkout.
How do I return something?
Directly with the shop you ordered from, just as if you had bought there without wyrld. If you ordered a product directly from wyrld, request a return label at wyrld.de/en/retoure.
Do I need a wyrld account?
No. You can browse creator storefronts and products without signing in; you buy in the shop itself.
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