Frequently asked questions

wyrld is a social commerce platform from Hamburg, Germany. Creators show the products they actually use in their own storefront. Where wyrld finds a product at several partner shops, you see the offers side by side with prices and buy directly from the shop you choose.

wyrld is run by wyrld GmbH; the team works in Hamburg, Germany. It is made up of creators and tech enthusiasts. You can reach us at info@wyrld.de. The company’s legal details are in the imprint. Open the imprint →

wyrld is free for creators: no sign-up fee, no subscription, no cost per product. For shoppers, a product bought through wyrld costs no more than buying it from the shop directly. Shops and brands pay for results, meaning for clicks or sales according to the terms of their affiliate programme.

Usually not. wyrld shows the products and sends you to the shop. You buy there, with that shop’s prices, shipping and returns policy. The exception is products wyrld sells itself, such as creators’ own products: those you order directly from wyrld.

No. You pay the same price as buying from the shop directly. The shop pays the fee to wyrld, not you, and wyrld pays the creator from it.

A link to a shop that tells the shop who sent you. Depending on the shop, the creator who recommends the product is paid for your click, your purchase or both. The price stays the same for you.

Yes. Every offer in the price comparison runs through wyrld and counts for the creator whose storefront you are looking at. Depending on the shop, they earn on the click, the sale or both. The price stays the same for you.

Not in the usual sense. A price comparison site tries to list every offer for every product. On wyrld you find the products creators have picked, and for each of them the offers wyrld finds in its partner shops, with prices.

For every product, wyrld looks for the same item across more than 90,000 partner shops. If wyrld finds it at several shops, the offers appear side by side with prices and you decide where to buy.

More than 90,000 partner shops. Together they carry over a billion products, Amazon included. They range from big retailers to small brands.

Creators earn through affiliate links: depending on the shop, from your click, your purchase or both. Creators decide themselves which products are in their storefront. Brands can also pay for campaigns through wyrld Boost; whether a creator joins is again up to them, and posts from a paid campaign are advertising and labelled as such.

Through fees from the shops. Each shop pays on its own terms for your click on an offer (CPC), for your purchase there (CPA) or for both. Part of it goes to the creator whose storefront you visited. Your price does not change. wyrld is free for creators. On top of that, shops and brands can book the brand and shop subscription or run campaigns with wyrld Boost.

The shop the buy button leads to is at the top. The order works like this: 1. Amazon, then Douglas, if wyrld earns a commission on this product there and the offer costs at most twice the cheapest new offer. 2. Then Sephora, always, and Amazon offers that do not meet the condition in point 1, by price among themselves. 3. Then all other shops by price, cheapest first, including Douglas if the condition in point 1 is not met. Where it is confirmed to be the same item, a shop where the creator and wyrld earn more (commission before click-only pay before no pay) comes before a cheaper one, as long as it costs at most twice as much. No shop moves past our own shop. 4. A few lower-ranked shops and used (refurbished) offers come last. The cheapest new offer carries the “Best price” label and sits right below the first shop. We show at most eight offers; with more than five, four are open and the rest sit under “more shops”. We mainly show partner shops where wyrld earns; shops without an affiliate programme are often missing, so the comparison is not complete. Prices plus shipping depending on the shop; they may have gone up since our last update. The price the shop shows at checkout is binding.

So you don’t have to search yourself. Many people still compare prices after discovering a product. wyrld puts the shops’ offers right next to each other, so you see straight away where the product is available and what it costs there.

Not always to the minute. Prices come from the shops and are updated regularly. The price the shop shows at checkout is always the binding one.

From the shop you buy at. Payment, shipping, returns and warranty follow that shop’s terms. For products wyrld sells itself, wyrld is the seller.

You can browse wyrld from anywhere. Prices are shown in euros (EUR). Whether a shop delivers to your country depends on that shop; you see its terms at checkout.

Directly with the shop you ordered from, just as if you had bought there without wyrld. If you ordered a product directly from wyrld, request a return label at wyrld.de/en/retoure.

No. You can browse creator storefronts and products without signing in; you buy in the shop itself.

Your own storefront on wyrld.de with the products you really use and recommend. You group them into collections, show them with your own photos, and wyrld puts the partner shops’ offers and prices next to them. You put the link in your bio on Instagram, TikTok or YouTube.

No. wyrld is free for creators: no sign-up fee, no subscription, no cost per product. wyrld earns from the shops’ fees, not from you.

Through the affiliate links wyrld creates for you. Depending on the shop, you are paid for clicks on an offer (CPC), earn a commission when someone buys there (CPA), or both. wyrld has both.

It depends on the shop and the product. Every shop sets its own terms, including whether it pays per click, per sale or both. You can see what a product earns you in your dashboard, where you follow your clicks and commission live.

CPC (cost per click) means you are paid for the click, even if nobody buys afterwards. CPA (cost per acquisition) means you earn a commission on a purchase. Many platforms pay only one of the two. wyrld has shops that pay per click, shops that pay per sale and shops that pay both.

No. wyrld is connected to more than 90,000 shops and creates the affiliate links for you. All you need is your wyrld account. You skip separate sign-ups and approvals per brand.

When you add a product, wyrld looks for the same item across all partner shops. If it is found, your community sees the offers with prices side by side. Whichever shop they pick through your links, you earn on the click, the sale or both, depending on the shop.

At the start of each month wyrld settles the previous month. We pay out once your earnings reach €5 in total; smaller amounts carry over to the next month. Commission on sales is paid out once the shop or affiliate programme has paid wyrld.

It follows from the details you enter. In Germany the credit note shows 19% VAT. Under the German small-business VAT scheme (Kleinunternehmer) it shows no VAT and refers to § 19 UStG. For other EU countries it is issued under reverse charge (§ 13b UStG) and needs your VAT ID. Outside the EU the credit note shows no German VAT either: it is also issued under reverse charge, and wyrld accounts for the German VAT.

Your name or company name, address, country, your tax status (Kleinunternehmer yes or no, VAT ID or tax number) and your payout details. You confirm the details once yourself; after that an agency can no longer change them, only you or the wyrld team.

No. wyrld uses self-billing: you receive one credit note for everything. We pay out from €5; smaller amounts carry over to the next month. You find your credit notes under “Billing” in your dashboard and can use them directly for your bookkeeping.

Yes. wyrld issues credit notes to Kleinunternehmer just as it does to VAT-registered creators. You state your tax status when you sign up; billing takes care of the rest.

With self-billing, you don’t write the invoice; wyrld does. wyrld issues the credit note for your earnings from clicks (CPC), sales (CPA) or both, depending on the shop. Settlement is monthly, payout from €5. Under German VAT law, a credit note counts as an invoice if this was agreed in advance (§ 14(2) UStG). On wyrld, that agreement is part of the creator terms. You find every credit note in your dashboard under “Billing”.

Yes. wyrld works with any legal structure: sole traders (including Kleinunternehmer), a GmbH or a company abroad, for example in Dubai, Switzerland or the UK. Companies in other EU countries need a VAT ID; without it, payouts stay on hold until you add it.

Yes. wyrld GmbH is a German company from Hamburg and settles with creators in Germany, in other EU countries and outside the EU, for example in the UK, Switzerland or the UAE. Your earnings are shown in euros (EUR). In other EU countries we need your VAT ID; without it we cannot pay out.

Not to sign up. But if you share your shop to earn commission on an ongoing basis, German tax law usually treats you as self-employed, mostly as a trade, even alongside your studies, training or job. You then register your trade with your local trade office (Gewerbeamt) when you start, and send the tax registration questionnaire (Fragebogen zur steuerlichen Erfassung) to your tax office via ELSTER within one month. Most creators start out as Kleinunternehmer (small business) and don’t charge VAT. All your self-employed income counts towards the limit, not just wyrld; in your first year it is €25,000. Kleinunternehmer is a VAT rule and doesn’t replace these registrations. Before your first payout, we ask for your tax number (or VAT ID) and whether VAT belongs on your credit note. Your tax office or a tax adviser can tell you what applies to you. This is general information, not tax advice.

If an order is returned, you do not earn commission on it. Commission is calculated on the net value of a purchase, that is, after VAT, shipping, discounts, returns and cancellations.

Anything from more than 90,000 partner shops, over a billion products in total, Amazon included. You search the catalogue or paste a product link. If a product is missing, request it via “Can’t find your product?”.

Yes, after separate approval. Your own products, such as merch or your own brand, run on wyrld’s infrastructure on separate terms. Get in touch with us.

Yes. If you recommend products with affiliate links, label your posts as advertising; as the creator, you are responsible for this. For audiences in Germany, the German media authorities recommend “Werbung” or “Anzeige” as the first word; abbreviations such as “ad” are not enough. The creator guide shows how this looks in stories, reels and your bio. Open the creator guide →

Signing up takes a few minutes. Depending on your profile, your storefront then goes live at its own address straight away or once the wyrld team has reviewed your profile. You set up your profile and storefront and share your link. The creator guide walks you through it step by step. Open the creator guide →

wyrld is mainly for creators with reach and an active community, from around 10,000 followers. The creator terms set no fixed minimum. Before your storefront appears in the creator overview and on the homepage, the wyrld team looks at your profile and your channels. There is no entitlement to this.

Yes. If you make racist, sexist, homophobic or hate-inciting statements, are involved in a public scandal that could seriously damage the image of wyrld or the brands, or commit a criminal offence, wyrld can end the partnership without notice and take your storefront down. This is set out in the creator terms.

Yes. The creator terms do not require exclusivity. You can run your wyrld storefront alongside other programmes, for example as one of the links in your bio.

No. Your creator storefront is your own page on wyrld.de. You put the link in your bio on Instagram, TikTok or YouTube.

Yes, and we mean your own agency, the team that already manages you. It gets its own dashboard on wyrld, opens your storefront from there and works on your products and profile with you. You keep working in the same storefront, and you both see the same numbers. If your agency is not on wyrld yet, email us at info@wyrld.de.

The commission share you and your agency agree on. Your agency sets it in its dashboard as a percentage between 0 and 100. wyrld deducts it automatically from your storefront’s earnings at every monthly settlement, so it is not paid on top. You get your credit note, your agency gets its own, and you have nothing to pass on.

Yes. The agreement has no fixed term. You can cancel at any time without notice, for example by email to info@wyrld.de; wyrld can cancel with 30 days’ notice. If you signed up before the new version of the creator terms, either side can cancel with 30 days’ notice to the end of a month.

On wyrld you get your own storefront with price comparison and products from more than 90,000 shops. You earn per click, per sale or both, depending on the shop, and are settled every month, paid out by credit note from €5, whatever your legal structure. According to its FAQ, LTK gives accepted creators access to a personal manager from LTK itself; on wyrld your own agency can work on your storefront with you. See the detailed comparison, with sources. Open the creator shop comparison →

Through the major affiliate networks wyrld is connected to, or directly with us. If you already have an affiliate programme, your products are usually available already. Creators then add them to their storefronts themselves.

Not necessarily. The fastest route is an existing programme with an affiliate network. If you don’t have one, we’ll discuss a direct integration.

In your affiliate programme, wyrld shows up as a single partner. The subscription shows you which creators behind it feature your products, who drives clicks and who sells. That way you back the creators who perform instead of paying everyone the same commission.

The subscription runs monthly. We discuss the price with you on a call.

An add-on for shops: your shop sits at the top of the price comparison in one category, for example fragrance. Shoppers see the spot clearly labelled as Priority. Get in touch if that interests you.

Boost is our campaign product for social commerce. You put up a budget and set the products, KPIs and time frame. Many creators take part at once and feature your products in their own videos on Instagram, TikTok or YouTube and in their storefronts. Your budget is fixed up front, and the creators are paid from it by the KPIs they reach.

You set the budget. Campaigns usually start from €10,000 plus VAT. What fits your brand depends on your products, the time frame and the KPIs, and we work that out on a first call. Boost has a package price. It covers the budget for the creators and wyrld’s services: selecting suitable creators, payouts, analytics, reporting and measurement, the infrastructure and a short consultation.

You get many creator videos at once, and the route to purchase comes with them: the videos run on the creators’ channels, and people buy through their storefronts in the shops you choose. We set out the minimum scope of the campaign in your offer.

Depending on the campaign, you approve the videos before they go live, or the creators post from your brief.

The videos run on the creators’ channels. The right to reuse them yourself is not part of the package.

You do. For each campaign you decide where the purchase happens: only in your shop, on Amazon, or with price comparison across the shops that carry your product. So no campaign runs through your competitors unless you want it to.

For example purchases, clicks, watch time or reach, each for a period such as Black Friday week. We measure clicks through the links, the shops report purchases, and creators upload watch time and reach from their own stats.

The pool goes to the creators according to the KPIs they hit. We agree with you before the start how it is split. After the campaign you see which creator delivered which results.

In your shop. wyrld links to the product in your online shop; ordering, payment, shipping and the customer relationship stay with you.

In your affiliate programme, for results on your terms: per click, per sale or both. If you like, you can set your own commission rates and bonuses for your most successful creators. The subscription runs monthly, and with Boost you set the campaign budget.

The creators. They choose what they recommend in their storefront. With Boost, too, they decide for themselves whether to join a campaign.

Creators in fashion, beauty, home, sports and tech in Germany, Austria and Switzerland. wyrld Boost is open to brands in every category, and for your campaign wyrld selects the creators who fit your product.

All sizes. wyrld Boost is open to small D2C brands, mid-sized companies and large corporations alike.

The creators are in Germany, Austria and Switzerland. Brands from abroad that want to sell there can book wyrld Boost too.

Yes. Agencies book wyrld Boost for their clients and are regular wyrld customers when they do.

Creators only appear in the creator overview and on the homepage once the wyrld team has reviewed their profile. wyrld keeps an eye on them afterwards too: if a creator makes racist, sexist, homophobic or hate-inciting statements, is involved in a public scandal that could seriously damage the image of wyrld or the brands, or commits a criminal offence, wyrld takes the storefront down. The creator terms set out the grounds. Creators label their Boost campaign videos as advertising.

Yes. The subscription shows you who already features and sells your products. With those creators we set up your own terms or plan a Boost campaign.

Then your offer appears in the list with its price. If it is the cheapest new offer, it carries the “Best price” label. The buy button at the top of the product page leads to the first shop in the list; the customer decides where to buy. For brands with their own shop, that is a chance to be visible right next to retailers. In a Boost campaign you decide whether the price comparison runs alongside. How wyrld orders the shops →

Tap “Request a call” and tell us briefly about your brand. Then pick a time right away. On the call we discuss how your products are connected and what you have in mind. Prefer email: info@wyrld.de.