Guides · For shops and brands

How do I find creators who’ll recommend my products?

Start with creators who already feature your product: you’ll find them through tags, @mentions and your affiliate programme’s reports. To find new ones, search the keywords and hashtags in your category, look at who works with brands that have a similar audience, and ask talent agencies, which represent creators. Check audience statistics before you reach out, not just follower counts. The harder part is getting many creators to post in the same period and then seeing who sells.

Last updated: 22 October 2026

With wyrld Boost you put your budget behind creators who feature your products, starting today, and pay for results.

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Where to find creators, and what makes each route hard

Route	What you find	How a post comes about	What makes it hard
Creators already featuring you	creators who know your product	an offer for a set period, such as a higher commission	a short list, untagged posts are missing
Searching yourself	new creators in your niche	a one-to-one request with a fee, product or commission	lots of manual work, not every request gets a reply
Talent agency	the talent it represents	a fee the agency negotiates	only that agency’s creators
Influencer marketing agency	selection and handling done for you	the agency books creators for your campaign	the agency’s fee comes on top of the creators’
Affiliate programme or platform	many creators who can pick your products	only with a reason, such as a promotion or campaign budget	available isn’t featured: few post without a reason

The routes aren’t mutually exclusive. The list of creators who already feature you is a good place to start, and new creators from your own search add to it. How to put that first list together is covered in the guide on creators who already feature your products.

An example: from 30 profiles to 5 conversations

Say you sell linen bedding. You search TikTok and Instagram for “linen bedding” and “bedroom makeover” and check which creators feature home brands with a similar audience in posts labelled as ads. That gives you 30 profiles.

For 12 of them, bedrooms and bedding come up regularly over the last few months, not just in a single post. You contact those 12 individually, through the contact they give for enquiries, and ask for their statistics. For 5, the audience mostly lives in the country you sell to and matches your customers’ age. You discuss terms with them. The numbers are made up. How many end up posting, you can’t know in advance; it depends mainly on your offer.

How to vet a profile before you reach out

Go through their posts from the last few months: does the topic of your product come up often, or was it a one-off?
Read the comments. Questions about the product, size or price suggest an audience that’s paying attention. Comments that are only emojis or generic phrases tell you little.
Check past collaborations: were they labelled as ads, and did the creator promote a direct competitor shortly before?
Look at brand safety, meaning the risk that a creator’s content and conduct could harm your brand, for example through topics, tone or statements in posts and comments.
Ask to see the in-app statistics, for instance as a screenshot, as far as the app shows them: where the audience lives, how old it is and how many accounts recent posts reached in the format you want to book.
Ask for numbers from past recommendations, such as link clicks from stories or orders via a code. You can only measure this yourself once you work together.

Why finding creators is the easy part

An affiliate programme or a platform where creators pick products makes your products available. That doesn’t mean they get featured: many partners in a programme never become active, and the creators in highest demand rarely post without a reason. A reason might be a fee, a higher commission for a set period, a product ahead of its launch or a campaign budget paid out on results agreed in advance.

So the real work is getting many creators to post in the same period and then seeing who sells. With five creators you can do that by hand. With 50, each one needs their own link or code so you can attribute clicks and sales, and you check every post for proper ad labelling.

How it works on wyrld

With wyrld Boost, you bring a campaign budget to creators who feature your products. You set the products, the period and the KPIs that determine the payout, such as sales, clicks, watch time or reach, and you decide in which shops people buy. Many creators can take part at the same time. Joining is each creator’s own decision, so the number isn’t fixed in advance. Creators label their campaign videos as advertising.

With the brand and shop subscription, you see every day which creators already feature your products, who drives clicks and who sells (sales where your shop reports them), and you can agree your own terms with the strongest. wyrld has hundreds of creators, mainly in fashion, beauty and interiors, with a young audience, above all Gen Z.

Creators only appear in the creator overview and on the homepage once the wyrld team has reviewed their profile; their storefront is live straight after sign-up. If a creator makes racist, sexist, homophobic or hate-inciting statements, is involved in a public scandal that could seriously damage the image of wyrld or the brands, or commits a criminal offence, wyrld can end the partnership without notice and take the storefront down (creator terms § 9). Prices for the subscription and Boost are available on request. What suits you first, connecting via your affiliate programme or directly, the subscription or Boost, is something to talk through with wyrld.

FAQ

Frequently asked questions.

How do I find influencers for my fashion or beauty brand?

Search for the formats your category shows up in, such as hauls, where someone shows their new purchases, get-ready-with-me videos or product tests, and use your product types as search terms. Look at which creators feature brands with a similar audience in posts labelled as ads, and ask talent agencies for suitable talent. Then check each profile before you reach out.

Do I need an agency to find influencers?

Not necessarily. For a handful of collaborations, you can find and vet creators yourself. An agency helps if you don’t have time for searching, contracts and coordination, or if a campaign hinges on fixed dates. An affiliate programme is no substitute: it makes your products available to creators, but that doesn’t mean anyone posts about them.

How do I check if an influencer fits my brand?

Go through their posts and comments from the last few months and their current stories: topics, tone and past collaborations, including with your direct competitors. Check that they already label ads. That matters to you too: if a creator you booked fails to label an ad, injunction and removal claims under § 8(2) of Germany’s unfair competition act (UWG) can also be brought against your brand.

Are there tools for finding influencers?

Yes. Influencer databases search public profiles, for example by topic, country or reach, and social listening tools analyse public posts by keywords such as your product type. What a tool covers and costs is on the provider’s site, as is how it arrives at audience data. So also ask the creator to show you the in-app statistics.

How can I tell if an influencer has bought followers?

You can’t be certain from the outside. Warning signs are very few views or likes relative to the follower count, comments that are only emojis or generic phrases, and an audience that, according to the statistics, mostly lives in countries that don’t fit the creator’s language or content. So ask to see the statistics for recent posts, with reach and the audience’s country and age.