How can I see which creators already feature and sell my products?

Say you sell a hand cream. In September your affiliate programme shows twelve partners with sales, one of them a creator platform. Five creators tag you on Instagram in the same month, and two of them appear in no report because they post without an affiliate link. Only both sides together give you a list you can work with.

Instagram: according to the Instagram Help Center, posts in which other accounts tag you show up on your profile, either automatically or once you approve them, depending on your settings. An “@” mention sends you a notification. You decide who can tag or mention you; if you restrict that, you miss exactly the posts you are looking for here. For business and creator accounts, Meta’s developer documentation says captions, comments and media with a tag or mention can also be retrieved through the API (application programming interface), for example for an in-house tool. That API doesn’t cover mentions in stories.

TikTok Shop: if you sell there and have products in an open collaboration, TikTok’s global Business Help Center (last updated August 2025) says the Added products tab in Affiliate Center lists the creators who have already posted content about those products, with details on each. If you want, you can let only creators you have approved take part.

Your shop analytics: when someone follows a link to another domain, browsers using the default “strict-origin-when-cross-origin” policy send only the origin, meaning the scheme and domain of the linking site (W3C, Referrer Policy). If the platform sticks to that rule, a click from a profile shows you at most the platform, not the profile. Sites can set their own policy instead, for example dropping the referrer entirely. You usually only spot the individual creator through a link with its own UTM parameters, and mostly only creators you have given such a link will use one. We checked all platform details on 22 October 2026; menus and features change.

1. Pick a period, for example the last 90 days, and export every partner with clicks or sales from your affiliate programme. If a creator platform appears there as a single partner, ask it for figures per creator.
2. For the same period, go through the tags and mentions on your profiles, and search the platforms and the web for your brand, product names and hashtags. If you sell in TikTok Shop, add the Added products tab.
3. Add the answers to your post-checkout question, such as “How did you hear about us?” with a free text field for the creator’s name.
4. Merge duplicates: someone who posts on several channels gets one entry.
5. Only record what you can show: date and link of each post, clicks and sales from your reports. For contact details, use whatever the bio lists for enquiries. Keep only what you need to get in touch.
6. Sort the list into three tiers: A with proven sales, B with clicks but no sales, C with posts but no figures. Within A, sort by the number of sales after returns, where your programme shows them; within B, by clicks.
7. Before you reach out, look at their recent posts: do topics and tone fit your brand, and does the creator already label ads?

An affiliate programme, an open collaboration in TikTok Shop or a platform where creators pick products makes your products available for creators to choose. That alone doesn’t get them featured. Many partners in a programme never become active, and the creators you most want rarely post without a reason. TikTok’s help pages say open collaborations suit you if you have no specific creators in mind yet and would rather have creators come to you. Getting in touch is then up to the creators.

So the real work starts afterwards: getting creators to post, as many as possible at once, and then seeing who actually sells. The list from the steps above is where you start. It shows who already likes your product, and it is the baseline for your first promotion.

A creator who features your product unprompted already knows it and has introduced it to their community. That makes these creators a good place to start your first campaign: a higher commission for a set period, a personal code, a new product before launch or a promotion tied to an occasion. You don’t need a script: the posts you found already show how these creators talk about your product.

What needs labelling depends on consideration. According to the guidelines of Germany’s media regulators (Die Medienanstalten), a creator showing a product they bought themselves, on their own initiative and without an affiliate link, is usually not advertising. If the post comes across as a sales push, for example with a call to buy or a price and where to get it, the guidelines say advertising intent can still be assumed. Under § 5a(4) UWG, the German Unfair Competition Act, consideration is also presumed unless the creator credibly shows they received none. Under the guidelines, an affiliate link already has a commercial character and needs a note right next to it, such as an asterisk with an explanation. That includes creators who already earn commission through your affiliate programme.

Once a creator accepts your offer, such as a higher commission for the promotion, a personal code or a product before launch, the post is based on an agreement. Under the guidelines, such a post is always advertising, and products you send can count as consideration too. It is then labelled from the start, for example with “Werbung” (German for advertisement), and a discount code also gets “Werbung” or “Anzeige” right next to it. Mention in your first message how the post will be labelled.

With wyrld Boost, you put a campaign budget behind creators who feature your products. You set the products, the period and the KPIs the payout is based on, such as sales, clicks, watch time or reach, and you decide in which shops people buy. A campaign is meant for many creators at the same time. Taking part is up to each creator, so how many join is not fixed in advance. Creators label their campaign videos as ads, and after the campaign you see which creator delivered which results.

In your affiliate programme, wyrld appears as a single partner, and you don’t see the creators behind it there. The brand and shop subscription shows them to you every day: who features your products, who brings clicks and who sells. wyrld measures clicks through the links and sales where your shop reports them. With the creators who sell, wyrld sets up individual commission terms or plans your next Boost campaign with you. Prices for the subscription and Boost are available on request.

Your products are connected through an existing affiliate programme with one of the major affiliate networks, through which creators can usually already pick them, or directly with wyrld. In a meeting, wyrld is happy to work out with you what fits first: the connection, the subscription or a Boost campaign.