Guides · For creators: getting started and earning
How do I show my community prices from several shops for the same product?
Either you find the same product, in the same variant, in several shops yourself and add an affiliate link for each, or you use a creator storefront with built-in price comparison that finds it in other shops automatically and shows your community the offers with prices side by side. Through these links you can be paid for the click, the sale or both, depending on the shop. But a sale only counts if the shop attributes it to your link.
Last updated:
With wyrld you get your own creator storefront with products from 90,000+ partner shops, and wyrld creates the affiliate links for you. Free for creators.
Why one link to one shop often isn’t enough
According to a 2022 Bitkom Research survey, for 65% of people in Germany who shop online the lowest price was a decisive factor in choosing a shop, though not the only one. If someone then finds your product cheaper elsewhere through a search engine and orders there directly, the sale usually doesn’t go through your link.
If you show the offers side by side straight away, your community doesn’t have to go looking. If they then take the cheaper shop through your link, you can earn there too, as long as you have an affiliate link for that shop and the shop pays for the click or the sale.
By hand or automatically: who searches and who creates the links
| Several links by hand | Creator storefront with price comparison | |
|---|---|---|
| Finding shops | you search each shop yourself | the platform searches automatically |
| Affiliate links | through a programme or network, often with approval per shop | created by the platform |
| Prices | shown by the shop after the click, prices in your post can go out of date | taken from the shops by the platform |
| Effort per product | search each shop, check the variant, create a link | one link or one search |
| Sale in the cheaper shop | only counts through your own link to that shop | can count if your community picks it in the price comparison |
| Getting paid | separately by each programme or network | collected through the platform |
Doing it by hand works if you show only a few products and are already approved in the programmes of the shops that matter most to you. Every extra shop and every extra product adds work, because you search, create links and check them again later. The two don’t rule each other out: links from programmes you are already approved for can sit alongside a creator storefront, as long as their terms allow it.
How to show several shops by hand
- Find the product in exactly the variant you show, such as the colour, shade or volume. According to GS1 Germany, every product variant needs its own EAN, the number under the barcode, usually 13 digits long. If the shop lists it on the product page, that is the safest way to compare. In fashion every size has its own EAN too, so compare the model and colour there.
- Create a separate affiliate link for each shop. You need the shop’s affiliate programme, either directly with the shop or through an affiliate network, and there you often need separate approval for that shop. For a shop that hasn’t approved you, you have no affiliate link.
- Label each link with the shop’s name. If you mention prices, say when you checked them, because prices change.
- Mark every affiliate link. According to the guidelines of Germany’s state media authorities (die Medienanstalten, May 2025), an affiliate link gets an asterisk (*) and, right next to it, a sentence explaining the asterisk. With several shops, each affiliate link gets its own asterisk.
- Before each new post, open every link once and check that it leads to the right variant and that the product is still available.
An example: one serum in three shops
Say you show a 30 ml serum and find exactly this variant in three shops: A for €34.90, B for €32.50 and C for €29.99. You are approved in an affiliate programme for A and B, but not for C. So you post two affiliate links, both with an asterisk, and add the date of the prices.
If someone buys at B through your link, that can earn you a commission even though you mentioned A first. Anyone who keeps searching and orders from C buys without your link. You decide if you still mention C: your community doesn’t have to search, but you earn nothing there.
How it works on wyrld
On wyrld you paste the link to a product or pick it from the catalogue. wyrld identifies the brand, name and variant, for example a particular perfume in 50 ml, looks for the same item in more than 90,000 partner shops and automatically creates an affiliate link for every offer it finds. You don’t sign up with any network yourself. Your community sees the offers with prices side by side and buys directly from the shop at no extra cost. The cheapest of the new offers found carries the “Best price” label.
Every offer in the price comparison runs through wyrld and counts for your storefront. If your community picks another shop from the comparison, such as the cheapest, you can earn there too, on the click, the sale or both, depending on the shop. wyrld settles your earnings at the start of the following month with a self-billing credit note (Gutschrift), and wyrld is free for creators. How wyrld orders the offers is explained in the FAQ on the “About wyrld” page.
If you work with an agency, it gets its own dashboard on wyrld, adds products with you from there and sees the same figures. wyrld deducts an agreed commission share from your earnings and settles it with the agency on a separate credit note. wyrld’s creator terms don’t require exclusivity, so as far as wyrld is concerned your storefront can sit alongside the links you already use.
Frequently asked questions.
Are there creator storefronts with built-in price comparison?
Yes, wyrld is one. You paste the link to a product, and wyrld looks for the same item in more than 90,000 partner shops, creates the affiliate link for every offer it finds and shows the offers with prices side by side. Check other providers’ help pages or FAQs to see if and how they do this.
Do I earn if my community buys in the cheaper shop?
By hand, only if you have posted an affiliate link for that shop and they use it. In a wyrld storefront every offer in the price comparison runs through wyrld and counts for your storefront, on the click, the sale or both, depending on the shop. wyrld pays out sale commissions once the shop or affiliate programme has paid wyrld, calculated on the net value after returns and cancellations.
Can I use a storefront with price comparison alongside my existing affiliate links?
As far as wyrld is concerned, yes. wyrld’s creator terms don’t require exclusivity. Links from programmes you already belong to can stay, and your wyrld storefront becomes one more link, for example in your bio. If another programme has rules about this, you’ll find them in its own terms.
Should I also mention shops where I earn nothing?
That’s up to you. If you name the cheapest shop without an affiliate link, your community doesn’t have to search, but you earn nothing there. If only your affiliate links carry the asterisk, your community can see which links earn you something.
Does my post count as advertising if I name prices and shops?
It can. According to the guidelines of Germany’s state media authorities (May 2025), showing a product you bought yourself, without a brand partnership or any commercial incentive from a third party, is usually not advertising. Advertising intent can still be assumed if the post seems meant to drive sales, and the possible signs listed include naming prices and where to buy, and affiliate links. Those links need their asterisk and explanation anyway.
Are prices on wyrld always up to date?
Not always to the minute. Prices come from the shops and are updated regularly, and the price that applies is the one the shop shows at checkout. The same goes for prices you write into a post yourself: by the time someone clicks, the price may have changed.
Last updated:
Sources
This page explains in general terms how to show prices from several shops and what the media authorities’ guidelines say about it. It is not a substitute for legal advice. Accessed on :