Creator storefront or link in bio: which is better for influencers?

This is how Linktree’s help centre describes its features, read on 22 October 2026. The last point covers what is only available in the US.

• A Shop tab for all accounts: you paste the address of a product or an affiliate link, then check the photo, title, price and currency. Anyone who taps a product buys it on the shop’s website, not from Linktree.
• Affiliate links from any programme, as long as they follow Linktree’s Community Standards. That means you join the programmes yourself, and each programme pays its own commission.
• Collections of up to 30 products. If you add /shop to your Linktree address, it opens straight on the Shop tab. In your settings, you can also make the Shop the first thing people see.
• Selling digital products, courses and bookings if you are based in Germany or another supported country. Digital products need a Pro or Premium plan.
• US-based accounts only: Linktree Shops, where you earn commission through Linktree on products from partner brands, sponsored links, Linktree’s own affiliate opportunities and Linktree Rewards.

Say you show ten products from four shops in a reel and want to feature them in the Shop tab from Germany. The example is made up. The steps in Linktree follow Linktree’s help centre. How many programmes you need depends on the shops.

1. Find the affiliate programme for each of the four shops and sign up wherever you haven’t already. Some programmes accept you straight away, others review you first; Amazon, for example, reviews your Associates application once you have made at least three sales within the first 180 days, according to its help pages.
2. Create an affiliate link for each of the ten products in the relevant programme.
3. Open the Shop tab in Linktree, paste each link and check the photo, title, price and currency. You do this ten times.
4. Create a collection, for example named the way you refer to it in the video, and add the ten products. A collection holds up to 30.
5. Share the link: your Linktree address with /shop at the end. Because it leads to affiliate links, put a note right next to the link; there is an example in the questions below.
6. Keep it up to date: if a product sells out or a programme ends, you swap the link yourself. Commission comes from up to four programmes, and each pays out under its own rules.

The Linktree column follows Linktree’s help centre and pricing page, read on 22 October 2026. The wyrld column describes wyrld, which publishes this page.

Information about LTK, Stylink and Amazon comes from LTK’s FAQ, Stylink’s terms (August 2026) and help centre, and Amazon PartnerNet’s help pages, read on 22 October 2026. The wyrld row describes wyrld, which publishes this page.

You can keep your Linktree: your wyrld storefront has its own address as soon as you sign up, and you add it there as one link or put it straight in your bio. For the ten products in the example, you just paste the product links or pick them from the catalogue and create a collection. wyrld recognises brand, name and variant, looks for the same item in more than 90,000 partner shops and creates an affiliate link for every offer it finds, without you signing up with any network. Your community sees the offers side by side with prices and buys wherever it likes, directly from the shop at no extra cost. According to Bitkom Research (2022), the lowest price is a decisive factor for 65% of online shoppers in Germany when they choose a shop.

Depending on the shop, you earn per click, per sale or both, including in Germany. At the start of the following month you receive a Gutschrift (self-billing credit note), so you don’t write invoices yourself; sale commissions are paid out once the shop or affiliate programme has paid wyrld. wyrld is free for creators, and its creator terms don’t require exclusivity, so you can use your storefront alongside programmes you already belong to. Under those terms, wyrld only works with businesses within the meaning of § 14 BGB (German Civil Code), such as a Gewerbe (registered trade), freelance work or a company; creators using the Kleinunternehmer rule (small business scheme) can join too.

If you work with an agency, it gets its own dashboard on wyrld, looks after your storefront with you and sees your numbers. Brands can pay for campaigns through wyrld Boost that run across many creators and pay out according to KPIs agreed in advance. You decide if you take part. You add the note next to your storefront link and label your posts yourself.