Guides · For creators: getting started and earning
Is another affiliate programme worth it if I’m already with LTK, Amazon or Stylink?
Another programme pays off when it closes a gap: shops or products you earn nothing on, a different way of being paid, say per click, not only per sale, or access for your agency. For products your programmes already cover on the same terms, a second link rarely adds anything. Amazon’s policies end your session once someone arrives via another affiliate’s link. Stylink’s terms, Amazon’s operating agreement and wyrld’s creator terms contain no exclusivity clause.
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With wyrld you get your own creator storefront with products from 90,000+ partner shops, and wyrld creates the affiliate links for you. Free for creators.
What LTK, Amazon, Stylink and wyrld cover, by their own account
| LTK | Amazon (Associates and Influencer Program) | Stylink | wyrld | |
|---|---|---|---|---|
| Shops and products | 7,000 retailers and 1 million brands, Amazon included | products available on Amazon | over 1,100 international partner shops | over 90,000 partner shops, Amazon included |
| What you’re paid for | commission on sales, usually 10 to 25% depending on the brand, per the FAQ; plus brand collaborations LTK puts you forward for, per the FAQ | mainly qualifying sales (a percentage of qualifying revenue); under the policies also special compensation, and in the Influencer Program pay for content Amazon uses on its site | per genuine click on links (§ 3 of the terms); plus campaigns and UGC jobs | per click, per sale or both, depending on the shop; plus brand campaigns through wyrld Boost, paid according to KPIs agreed in advance |
| How the link is created | create a post in the LTK Creator app, add products and share your LTK link | with the link-building tools in PartnerNet; in the Influencer Program you put products together on your own page on Amazon | create a recommendation link in the Linkmaker (§ 1 of the terms); suggestions from a photo or search term via stylink Lens (§ 3a) | paste the product link; wyrld recognises the product and variant, looks for the same item across its partner shops and creates the affiliate link for each offer it finds |
| Prices from several shops for your audience | not mentioned | not mentioned | not mentioned | offers found shown side by side with prices, bought directly from the shop at no extra cost; the cheapest new offer is labelled “Best price” |
| Your agency | not mentioned in the FAQ; once accepted, you get a personal manager from LTK | invite other users, for example with report access or basic access to the linking tools; only the account holder edits payment details | only you use the account and keep your login details to yourself (§ 2(10) of the terms) | its own dashboard, manages your storefront with you and sees the same numbers; an agreed commission share (0 to 100%) comes out of your earnings, with its own Gutschrift |
| Exclusivity | not mentioned in the FAQ | no exclusivity clause in the operating agreement or the policies | no exclusivity clause in the terms; use is voluntary (§ 2(7)) | no exclusivity; don’t continue business with brands you met through wyrld directly, bypassing wyrld (§ 6(2) creator terms) |
Sources: LTK’s German FAQ, Amazon’s German operating agreement (last updated 15 October 2025), its policies and help pages (policies last updated 14 April 2026), Stylink’s terms (August 2026) and its creator page, all read on 21 October 2026; wyrld: creator terms, January 2026, features as of October 2026. “Not mentioned” means the provider’s pages listed here say nothing about it. The terms you accept when you join can say more. The shop counts in the table come from the providers themselves, and they don’t tell you if the products you actually feature are included.
Three gaps another programme can close
- Shops your programmes don’t cover: if a product comes from a brand whose shop isn’t in your programme, your link earns nothing on it. These might be smaller brands or shops abroad that you show in your stories because you use them yourself.
- Products your programme doesn’t carry: if you can’t find an item on Amazon, Amazon’s help pages suggest looking for a similar product for your influencer page. If you want to show exactly that product, you need a link to a shop that stocks it.
- A different way of being paid: under its terms, Stylink pays per genuine click on links, while LTK and Amazon, according to their own pages, mainly pay on sales. With inspiration content that lots of people tap and few buy straight away, those clicks go unpaid in sales-only programmes. After a product review, when your audience goes straight to buy, a programme that pays per click on links pays you for the clicks, not directly for the order value.
Worked example: which clicks earn you nothing today
| Products | Clicks per month | |
|---|---|---|
| covered by your programmes | 28 | 2,100 |
| not covered | 12 | 900 |
| total | 40 | 3,000 |
Say you link 40 products in a month and your links get 3,000 clicks between them. 28 products come from shops your programmes pay for, 12 from brands whose shops are missing there. Those 12 get 900 clicks, or 30%. No programme dashboard shows you that number, because those links don’t run through a programme. At most, you’ll find it in your platform’s stats or your bio link tool. You earn nothing on those clicks today, even if someone buys afterwards. What another programme can add depends on those 900 clicks, not on the other 2,100. All figures are assumptions for the example. To put a euro figure on the 900 clicks with your own assumptions, use the calculator further down.
For the 28 covered products, a second link rarely adds anything. With Amazon Associates, for instance, the policies say your session ends as soon as the person reaches Amazon through an affiliate link that isn’t yours. Swapping links there moves commission around rather than earning new commission. A swap can make sense if another programme offers a different rate or way of being paid for the same product.
How to find the gap in your own links
- Take the products you featured over the last 30 days, including the ones you didn’t link because no programme fitted.
- Next to each product, note the shop and the programme you linked through. If there’s no programme next to it, that’s a gap.
- Pull the clicks per link from your programmes’ dashboards, where they show them. They won’t show clicks on links outside any programme; for those, check your platform’s stats or your bio link tool. Then work out what share goes to products that earn nothing. For products with no link at all, questions in comments and DMs are a good clue.
- Check what your programmes pay for and how that fits your content: mostly inspiration, or direct recommendations to buy.
- Read the terms of your programmes and your brand collaboration contracts to see if they set out exclusivity, specific channels or rules for your account.
- Only then look at which programme covers exactly those shops, products or that way of being paid, and how much work it adds.
Extra work and terms: what to check first
- Access: programmes have their own admission rules. With Amazon Associates, for example, the help pages say the team only reviews your application once you have made at least three qualifying sales in the first 180 days, and then looks at every site you listed.
- Links: for each product you decide which programme to link through, and you swap links when a product sells out or a shop stops paying.
- Channels: programmes differ on where links may appear. Under § 3 of Stylink’s terms, its links may be used on Instagram, TikTok, YouTube and in blog posts, and posts on other channels count as misused links. Amazon’s policies rule out offline promotion with affiliate links and name printed material and e-books among others. LTK’s FAQ says you can link LTK on any platform you use.
- Payouts: several programmes mean several payouts and more paperwork for your accounts. According to Stylink’s help centre, you get a Gutschrift (self-billing credit note) by email for each payout.
- Account and agency: if your agency should manage links and see numbers, check what access the programme provides for that and if you may share login details. Programmes handle this differently.
- Exclusivity: brand collaboration contracts can also say if you may link other programmes or brands. If one contains an exclusivity clause, find out what it means for you before you start.
How it works on wyrld
For products from your gap, on wyrld you paste the link or pick the product from the catalogue. wyrld recognises the brand, name and variant, looks for the same item across more than 90,000 partner shops, Amazon included, and automatically creates an affiliate link for each offer it finds. You don’t sign up with any network yourself for this. If the product isn’t in the catalogue, you paste the link from a partner shop under “Can’t find your product?”, and wyrld adds it where possible.
If wyrld finds a product in several shops, your audience sees the offers with prices side by side and buys directly from the shop at no extra cost; the cheapest new offer is labelled “Best price”. According to Bitkom (2022), 65% of German online shoppers say the lowest price is a decisive factor when choosing a shop. Depending on the shop, you earn per click, per sale or both. For the third gap above, that means inspiration that doesn’t lead to a sale straight away can still earn you something where the shop pays per click. Earnings are settled at the start of the following month with a Gutschrift. Brands also pay for campaigns through wyrld Boost that run across many creators, based on KPIs agreed in advance. You decide if you take part.
wyrld’s creator terms don’t require exclusivity. As far as wyrld is concerned, your LTK, Amazon or Stylink links can stay where they are, and your wyrld storefront becomes one more link, for example in your bio. What your other programmes allow is set out in their own terms. If you work with an agency, it manages your storefront with you from its own dashboard and sees the same numbers. wyrld deducts any commission share you agree from your earnings and settles it separately. wyrld is free for creators: no sign-up fee, no subscription, no cost per product. You can cancel with 30 days’ notice, effective at the end of a month.
Earnings calculator.
Example values. Each shop sets its own terms; some pay only per click, some only per sale. Set a value to 0 if it does not apply.
Frequently asked questions.
Can I use several affiliate programmes at the same time?
That depends on each programme’s terms. Amazon’s Associates operating agreement (last updated 15 October 2025) contains no exclusivity clause. Under § 2(7) of Stylink’s terms (August 2026), you are free to decide if, when and how much you use Stylink. wyrld’s creator terms don’t require exclusivity either. A collaboration contract with a brand can include an exclusivity clause, though, so read that too.
Do I get paid twice if I link a product through two programmes?
With programmes that pay on sales, usually not. Under Amazon’s Associates policies, a click starts a session that ends after 24 hours at the latest, sooner if the person places an order or arrives through another affiliate’s link. Items added to the basket in that session can still count if the order follows within 89 days of the click. Two links split your sales rather than doubling them.
How many affiliate programmes should I join as a creator?
There’s no set number. What matters is if another programme covers shops, products or a way of being paid that you’re missing today. Each one brings its own admission rules, links, payouts and paperwork for your accounts. For products a programme already covers and pays for in the same way, a second link mostly adds work.
Can my agency help manage my affiliate accounts?
That depends on the programme. Amazon’s help pages say you can invite other users to your account, with report access or basic access to the linking tools; payment details stay with the main account holder. Stylink’s terms (§ 2(10)) say only you use your account and keep your login details to yourself. On wyrld, your agency gets its own dashboard, manages your storefront with you and sees the same numbers.
Is wyrld worth it if I’m already with LTK, Amazon or Stylink?
It depends on what you feature. On wyrld you paste the product link; wyrld looks for the same item across more than 90,000 partner shops and creates an affiliate link for each offer. If it finds several, your audience sees them side by side with prices. You’re paid per click, per sale or both, depending on the shop. wyrld’s creator terms don’t require exclusivity, and it’s free for creators.
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Sources
This page is by wyrld, one of the providers mentioned. The information on LTK, Amazon and Stylink comes from their own pages, read on 21 October 2026, and may change; the terms you agree to are what counts. The figures in the worked example are assumptions, not a promise of earnings. This page explains things in general terms and is not legal advice, for example on exclusivity clauses in your contracts. Accessed on :
- LTK: FAQ (Germany, in German)
- Amazon PartnerNet: Associates Program Operating Agreement, Germany (last updated 15 October 2025, in German)
- Amazon: Associates Program Policies, Germany (last updated 14 April 2026, in German)
- Amazon PartnerNet: What is the Amazon Influencer Program? (in German)
- Amazon PartnerNet: products not available on Amazon (in German)
- Amazon PartnerNet: application review process (in German)
- Amazon PartnerNet: can several users access my account? (in German)
- Amazon PartnerNet: user roles (full access, report access, basic access) (in German)
- Stylink: terms and conditions (August 2026, in German)
- Stylink: for creators (in German)
- Stylink Help Center: do I have to pay tax on my Stylink earnings? (in German)
- Bitkom: inflation puts online shoppers under pressure (22 November 2022, in German)