How can my talent agency help run my creator storefront without my password?

With your login, your agency can do everything you can: delete posts, read messages, change the password, edit payout details. Afterwards it’s hard to tell who did what, because it all happened under your name. And with two-factor sign-in on, you also have to pass on every code a new sign-in asks for.

A role of its own can be limited to your agency’s tasks, and you can take it back without changing a password. YouTube’s help page says granting permissions “is safer than sharing your password or other sensitive sign-in details”. The details in the table come from the providers’ own pages, read on 21 October 2026. Terms and menus change, so check them before you set anything up.

1. List where your agency works with you today: Instagram, TikTok, YouTube, your creator storefront, affiliate programmes, the inbox for brand enquiries.
2. YouTube: in YouTube Studio, go to Settings, then Permissions, click Invite, enter the person’s email address and pick a role. The invite expires after 30 days. If you have a Brand Account, YouTube Help says to switch to channel permissions first.
3. Instagram: your account has to be a professional account. Add it to your own business portfolio in Meta Business Suite, then give the agency access under Settings, Partners, using its business portfolio ID. An Instagram account can only be in one business portfolio, and only the organisation that owns it there can share it with others. So keep it in your portfolio, not the agency’s.
4. Give the smallest role that does the job. Meta distinguishes full access from partial access, such as only creating content and replying to messages. YouTube has roles that can’t see revenue data.
5. Where there is no team access, posting stays with you: your agency sends captions, links or drafts, and you publish them.
6. Once all roles are in place, change any passwords that have already been shared and turn on two-factor sign-in.

This split is an example, not a standard. What matters is that every row has an answer before something goes wrong, such as a link in your storefront to a product you would never recommend. The last row has a simple reason: whoever can change your bank or tax details can also change where your money goes.

How much your agency takes is for the two of you to negotiate, and this page doesn’t recommend a rate. This section is about both of you being able to check every statement.

The money can flow in three ways. It reaches you, and the agency invoices you for its commission share. It reaches the agency, which pays out your part; then you need to see the statements from brands and affiliate programmes. Or the platform splits it and sends each of you a separate statement. So the contract should cover:

• the commission share in per cent and of what: revenue including or excluding VAT, before or after returns
• which income it covers: brand deals, affiliate links, storefront, your own products
• who receives the money first and by when it is passed on
• which statements and numbers you get every month
• which accounts the agency can access and that access ends with the contract
• what happens to commission that comes in after the contract ends

On wyrld, your agency gets its own agency account with its own dashboard. From there, signed in to its own account, it opens your storefront and looks after products and your profile with you. You keep working in the same storefront and decide for yourself what you recommend. You both see the same numbers; per creator, your agency sees profile views, product views, purchases and commission. If your agency isn’t on wyrld yet, the wyrld team sets up an agency account for it after a short call.

You confirm your billing details once yourself. After that, your agency can no longer change them; only you or the wyrld team can. The agency enters the commission share in its dashboard, between 0 and 100% per creator, and can change it later, so the agreed rate belongs in your contract. wyrld deducts it from your earnings in the monthly statement; it isn’t paid on top. You get your Gutschrift (self-billing credit note); your agency gets its own and can also see yours.

wyrld creates the affiliate links in your storefront itself: you or your agency paste a product link, and wyrld recognises the product and variant, looks for the same item across more than 90,000 partner shops and creates a link for every offer it finds. You don’t sign up with affiliate networks yourself, so there are no extra logins to share. Your community sees the offers found with prices side by side and buys wherever it likes, directly from the shop and at no extra cost. Depending on the shop, you earn per click, per sale or both, settled at the start of the following month with a Gutschrift. wyrld is free for you, and the creator terms don’t require exclusivity: you can use wyrld alongside other programmes.