Guides · For talent agencies

How do agencies set up storefronts for the creators they manage?

Ideally the agency has its own login rather than its creators’ passwords. Some platforms offer an agency account for this; on others the creator invites the agency as an admin. Where neither exists, the agency sends product lists and the creators add the products themselves. Before launch, it agrees with each creator what can go live without asking and plans the storefronts into the content: people mostly find a storefront through links in the bio, posts and stories.

Last updated: 22 October 2026

All your creators in one dashboard, with your commission share settled automatically.

Set up an agency account

Three ways to look after your creators’ storefronts

Approach	How it works	What makes it hard
Agency or admin access	You open the storefronts from your own login	Not offered everywhere; on Linktree, according to its help pages, on the Premium plan, and then with full access
Product lists to the creators	You send links, the creators add them	Every change waits for the creators; storefronts go stale
The creator’s login	You sign in with their password	No record of who changed what; two-factor codes have to be passed on; some terms rule it out, e.g. Stylink’s terms, § 2(10)

With one or two creators, a lot can still be done by message. If you look after twenty, say, the approach decides how your week goes: with product lists every change waits until each creator has time, and with shared passwords you no longer know after a month who changed what. The details on Linktree and Stylink come from their own pages, read on 22 October 2026.

How to set up your creators’ storefronts

Agree with each creator, before their name goes live with a storefront, that you will set it up or link their existing profile. Put in writing which new products you may add without asking.
Set up agency or admin access instead of collecting passwords. Where the creator has to invite you, as on Linktree, send them the link to the platform’s help page.
Add the creators or link their existing profiles to your account, where the platform allows it. If a creator already has a storefront, build on it rather than creating a second one.
Fill each storefront with products the creator really uses: from recent posts, from PR packages they kept, from their own lists. Group them into collections such as “Winter” or “Make-up basics” where the platform offers them.
Make sure the storefront link goes into the bio, and talk to the creators about how they label the storefront link in the bio and affiliate links in posts and stories.
Enter your commission share if you have agreed one and the platform supports it. Otherwise you invoice the creators for it as agreed.
Keep the storefronts up to date in step with the content: what gets posted this week is in the storefront this week.

The message that gets you the products

When you set up storefronts, you often wait not for the technology but for the creators’ choices. One standard message to everyone saves back and forth, and the replies are easy to compare.

Message to your creators

Hi [name],
we’re setting up your storefront this week. Could you send me the following by [day]:
1. links or photos of products you’re genuinely using right now (10 to 20, for example)
2. which of them belong together in a collection
3. whether I can add new products without asking or whether you want to approve each one first
You’ll enter your billing details yourself. Once the storefront is ready, I’ll send you the link for your bio.

The storefront belongs in the content calendar

A storefront that has just been set up gets hardly any clicks on its own. People find it through the link in the bio and through posts and stories that point to it. For example: the creator shows her new winter coat in a Reel. The same day the coat is in her “Winter” collection, and a story with a link sticker leads there. Plan this together in the content calendar and the storefront is current on the day of the post, not three weeks later.

The choice stays with the creators, because the storefront shows their recommendations. If the agency adds products a creator has never used and the community notices, the creator’s credibility suffers. So agree in writing what can go live without asking and what the creator approves first.

How it works on wyrld

On wyrld, the team sets up your agency account after a short call. You then add your creators yourself in the agency dashboard or link their existing profiles to your agency. From the dashboard you open their storefronts, add products and look after the profile; your creators keep working in the same storefront and still decide what they recommend. You add a product by pasting a link: wyrld recognises the brand, name and variant, looks for the same item across more than 90,000 partner shops and creates the affiliate link for every offer it finds. None of your creators has to sign up to an affiliate network.

Your creators confirm their billing details once themselves; after that you can no longer change them, only they or the wyrld team can. You set your commission share, 0 to 100% per creator, in the dashboard. It comes out of your creators’ earnings rather than being paid on top, and at the start of the following month wyrld sends you and your creators separate self-billing credit notes. 20+ talent agencies already work with wyrld.

FAQ

Frequently asked questions.

Is there a platform where agencies can run all their creators’ storefronts in one place?

Yes, some platforms bring this together. On wyrld, the agency dashboard shows all your creators with their storefront, profile and numbers. On Linktree, according to its help pages, Workspaces group the Linktrees an agency looks after, currently for a limited group of users only. Either way this covers the accounts on that platform; social media accounts and other affiliate programmes stay where they are.

Do I need my creators’ passwords to look after their storefronts?

Not if the platform has its own access for agencies. On wyrld you open your creators’ storefronts from your own dashboard. On Linktree, according to its help pages, a creator on the Premium plan can invite you as an admin with full access. Some terms explicitly rule out shared logins, Stylink’s terms in § 2(10) for example.

What if a creator already has their own storefront?

Then you don’t create a second one; you get added to the existing one where the platform allows it. Some terms only allow one account per creator anyway, Stylink’s terms in § 2(4) for example. On wyrld you link existing profiles to your agency in the agency dashboard and then find the creator there with their storefront, profile and numbers.

Can an agency add products to its creators’ storefronts itself?

Technically often yes, if you have agency or admin access. But the storefront shows the creator’s recommendations, under their name. So only add products they really use, and agree in writing what can go live without asking and what they approve first.

What happens to the storefront when a creator leaves the agency?

Settle that beforehand in the management contract: who ends the agency’s access, when the commission share stops and what happens to commission that comes in afterwards. It makes sense for the storefront to stay with the creator, as it carries their name and sits in their bio. On Linktree, according to its help pages, the creator can revoke a Workspace’s access at any time in their Linktree’s account settings.