Guides · For talent agencies

How does a talent agency manage its creators’ affiliate earnings?

Affiliate accounts are usually in the creators’ own names. The money goes to them, the agency only sees the numbers if the creators pass them on or give it access, and it invoices its agreed commission share. Working from the creators’ logins is no fix: some programmes forbid sharing login details. It takes less work on a platform that deducts the agency’s share itself and settles with creator and agency separately, though only for earnings through that platform.

Last updated: 22 October 2026

All your creators in one dashboard, with your commission share settled automatically.

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How the agency gets its share: three routes

Route	Who gets paid	The catch
Account with the creator	the creator; the agency invoices its share	collecting numbers per creator and programme, chasing payment
Money goes to the agency first	the agency, which pays creators their part	creators need to see every statement; check the programme’s terms
The platform splits it	creator and agency, settled separately	only covers earnings the platform splits itself

Where a platform splits the money itself, that only applies to what runs through it. For other programmes and for brand deals you still invoice, so you end up running two routes side by side. And not every platform with agency access splits anything at all, as the next section shows.

What ShopMy, Linktree, Stylink and Amazon say about access and splits

Provider	What it says	Source, date
ShopMy	manager accounts are created through a creator invite; link commission sits in the creator’s account, and the agency sees it if the creator grants access	Creator Guide for managers, read on 22 October 2026
ShopMy	built-in split for a share of flat-fee Opportunity earnings; the creator sets the rate, and it does not apply retroactively	Creator Guide for managers, updated 21 May 2026
Linktree	admins by invitation, with full access to design, Insights and links; on a Premium plan	Linktree Help Center, updated 12 October 2026
Stylink	the creator makes sure only they use the account and does not pass login details on to third parties	terms (AGB), August 2026, § 2(10)
Amazon Associates (amazon.de)	actions by a person the associate authorises count as the associate’s own	participation agreement, updated 15 October 2025, section 12

The details come from the providers’ own pages, read on 22 October 2026. Agency access does not mean the platform settles your share: on ShopMy, link commission stays with the creator, and Linktree describes admin access as a way for a teammate or manager to help keep the page up to date.

Logging in with the creator’s details is no substitute for your own access either: Stylink’s terms rule out passing on login details, and at Amazon anything a person authorised by the associate does counts as the associate’s own action. Where there is no agency access, the creator sends you the programme’s statement or an export each month.

Worked example: share of pending or confirmed commission?

Say an agency has agreed a 20% commission share with a creator. In March, the affiliate programme shows €1,000 in commission for them as “pending”. Pending means the sale has been recorded, but a withdrawal, return or cancellation is still possible.

March: €1,000 in commission is pending. 20% of that would be €200.
April: returns and cancellations take off €150, and the programme confirms €850.
May: the programme pays the €850 to the creator. The agency’s share is 20% of €850, which is €170.
If the contract applies the share to confirmed commission but the agency already invoiced €200 in March, it now has to correct €30, by paying it back or offsetting it against the next invoice.
If the contract says the share applies to confirmed, paid-out commission and is billed in the month the money arrives, the agency invoices €170 once in May, with nothing to correct.

Statement to attach to the commission share invoice

Commission share statement, affiliate earnings, billed May 2026
Creator: [name]
Basis: management contract dated [date], 20% commission share on confirmed, paid-out affiliate commission

Programme: [programme name]
Sales from: March 2026
Paid out on: [date]
Commission paid out: €850.00
Clawbacks from earlier months: €0.00
Basis for the share: €850.00
Commission share 20%: €170.00

Supporting document: the programme’s payout statement or export for May 2026, attached

What to agree with your creators first

Which earnings the commission share covers: brand deals, affiliate programmes, the creator’s storefront.
The basis, pending or confirmed and paid-out commission, and the month in which you bill the share.
How you get the numbers: through agency access the creator gives you, or through the programme’s statement or an export they send you each month.
What happens to commission that comes in after the contract ends for sales made during it.
Who may change payout and tax details in the programmes. Whoever controls the bank details decides where the money goes.
VAT: depending on your agency’s status, for example as a Kleinunternehmer (small business scheme, § 19 UStG), and on where your creators are based, your invoice may or may not include VAT. Clarify what applies to you with your tax adviser.

How it works on wyrld

As a talent agency, you get your own dashboard on wyrld. For each creator, you see profile views, product views, sales and commission, plus totals across all creators, pending and payable commission and all credit notes, both yours and your creators’. You and your creators see the same numbers.

You enter the commission share you agreed with your creators in the dashboard, from 0 to 100% per creator. You can change it later, so the agreed rate belongs in your contract. Your creators confirm their other billing details themselves once, after which you can no longer change them.

wyrld settles at the start of the following month and deducts your share from your creators’ earnings rather than paying it on top. Your creators receive their credit notes (Gutschrift, a self-billing credit note), and you receive your own consolidated credit note. Commission is based on the net value of a sale after returns and cancellations. For earnings through wyrld, you don’t pass any money on or invoice your creators. wyrld works with any legal structure, including companies based abroad.

FAQ

Frequently asked questions.

How does a talent agency get its share of affiliate commission automatically?

Only if the platform splits the earnings itself. Affiliate programmes usually don’t: the account belongs to the creator, and the agency invoices its share. On wyrld, the agency enters the agreed share per creator in its dashboard. The monthly settlement deducts it: the creator receives their credit note, and the agency receives its share in its own consolidated credit note.

Does the agency still get its share after the contract ends?

That is down to your management contract, not the affiliate programme. Because affiliate commission is confirmed and paid some time after the purchase, money from the contract period often arrives after it has ended. Agree which date counts, purchase or payment, and until when the share is billed.

What numbers does an agency need to bill affiliate earnings?

Per creator and programme: the commission and its status (pending, confirmed or paid), plus cancellations and returns. For programmes that pay per click, add the paid clicks. Only confirmed commission can be billed cleanly. The programme’s own statement or an export is more reliable for this than a screenshot.

Can an agency log in to an affiliate programme with the creator’s details?

Some programmes rule that out. Under Stylink’s terms (§ 2(10)), creators must make sure only they use their account and must not pass their login details on to third parties. Under section 12 of the amazon.de Associates participation agreement, anything a person authorised by the associate does counts as the associate’s own action. Agency access by invitation is cleaner where it exists, otherwise a monthly export.