How do I link products from many shops in my Instagram or TikTok bio?

According to Linktree’s help centre, every Linktree account has a Shop tab: you show products with images there and add affiliate links from any programme, as long as they follow Linktree’s Community Standards. Earning commission on partner brands’ products right from your Linktree page is part of Linktree Shops, which according to Linktree is only available in the United States (help pages read on 22 October 2026).

Say you post three reels in one week with twelve products from five shops between them, and each time you say “link in bio”.

A single affiliate link leads to one product in one shop. It is not enough for a reel with four products, and if you swap it for every new reel, by Friday it leads to a product from the latest one. Anyone who sees Monday’s reel at the weekend and checks your bio ends up on a different item.

On a link-in-bio page you add twelve links and name each one so people can match it to the reel, say “Monday: autumn jacket”. You first get the affiliate links from each shop or affiliate programme you use. If a product is sold in two shops, you add both links by hand or pick one.

In a creator storefront you set up three collections, one per reel, and give each the name you use in the video, say “autumn jacket”. The platform creates the affiliate links. If a product is sold in two shops, some platforms show both offers side by side with their prices. Either way, your bio link stays the same, and anyone who sees Monday’s reel on Sunday still finds the autumn jacket.

• On TikTok, check in the app while editing your profile if there is a field for a website. If it’s missing, put the link on your profile on another channel, such as Instagram, and say in the video where to find it.
• In the video or caption, mention the name the product goes by on your page, such as “autumn jacket, link in bio”. People who come later search for exactly that word.
• Keep the page current: put the newest at the top, and take out sold-out products or replace them with one you label as “similar”. Leave older collections up while people are still watching the videos.
• After posting, check on your phone that the link in your bio can be tapped and leads to the right page.

For affiliate links, the guide by Germany’s state media authorities (Die Medienanstalten, May 2025) describes a symbol such as an asterisk and an explanation right next to the link. It treats a link to an online shop posted out of commercial interest as advertising and calls for “Werbung” or “Anzeige” (both mean advertisement), clearly legible, right next to the link. It does not list links to a page that collects your products as a case of its own. If your affiliate links sit there, put both next to your bio link, such as “Anzeige: My products*” and below it “*Affiliate links: I earn a commission”.

The post that points to the link can be advertising too. The guide counts naming where to buy a product and combining it with affiliate links among the signs of promotional intent. What has to be labelled is then the promotional post itself, explicitly including each Story slide in a promotional context.

Under the guide, “Werbung” then goes on every slide that points to the link and as the first word of the caption, such as “Werbung | Everything from the video is in my storefront, link in bio.” If a video as a whole is advertising because a product takes centre stage, the guide also calls for a permanent “Werbung” overlay in the picture. A blanket line on your profile saying your account contains ads is not enough, according to the guide.

On wyrld, your storefront is the one link for all your products. It gets its own address on wyrld.de as soon as you sign up, and you put it in your bio on Instagram, TikTok or YouTube. You sort new products into collections, one per video as in the example above, and show them with up to five of your own images per product. The link in your bio stays the same.

You add a product by pasting its link or picking it from the catalogue. wyrld works out the brand, name and variant, looks for the same item in its partner shops and creates the affiliate link for each offer it finds. You don’t sign up with any network yourself. If wyrld finds the product in several of the more than 90,000 partner shops, your community sees the offers with prices side by side and buys wherever they like, directly from the shop and at no extra cost. In a 2022 Bitkom survey, 65% of online shoppers in Germany named the lowest price as a decisive factor when choosing a shop.

Depending on the shop, you earn per click, per sale or both, settled at the start of the following month with a Gutschrift (self-billing credit note). wyrld is free for creators and doesn’t ask for exclusivity, so you can use it alongside programmes you are already part of. If you work with an agency, it can maintain your storefront with you from its own dashboard. You add the note next to your bio link and in your posts yourself; as the creator, that’s your responsibility.